What is Corporate Communications and Why is it Important

Corporate communication is all about a company’s internal and external communication. With the average employee spending 50-80% of their day communicating with others, it’s no question that communication is an integral part of our daily lives. There are two types of corporate communication - internal and external. Internal communication refers to the communication within the company, while external communication is defined as how your company maintains communication with the general public and how your company is presented to the outside world. Both have equal importance when it comes to the success of your company. For external communication, it is about shaping your company’s image, while internal communication is all about establishing a robust company culture.

If you need help improving corporate communications, we would love to help. Here at Blue Totem, we can help you leverage multiple channels and craft a captivating narrative that will enable you to reach internal and external audiences. We take pride in providing honest, creative, non-nonsense services through our trusted network of affiliate agencies across the Asia Pacific and internationally.

Learn more by contacting us today!