Our Services

We believe in the positive power of relationships, and that the best results come through trusted partnerships built on mutual respect and commitment. Based in Singapore and Malaysia, we pride ourselves on providing honest, creative and no-nonsense advice and services through our trusted network of affiliate agencies across Asia Pacific and the world.

Corporate Communications

We help organisations and businesses craft a compelling narrative that is true to their core values and resonates with their stakeholders.

Leveraging multichannel approaches, we enable you to reach internal and external audiences – from placing executives in the press to hosting events, we help move the needle.

Corporate communication is all about a company’s internal and external communication. With the average employee spending 50-80% of their day communicating with others, it’s no question that communication is an integral part of our daily lives. There are two types of corporate communication - internal and external. Internal communication refers to the communication within the company, while external communication is defined as how your company maintains communication with the general public and how your company is presented to the outside world. Both have equal importance when it comes to the success of your company. For external communication, it is about shaping your company’s image, while internal communication is all about establishing a robust company culture.

If you need help improving corporate communications, we would love to help. Here at Blue Totem, we can help you leverage multiple channels and craft a captivating narrative that will enable you to reach internal and external audiences. We take pride in providing honest, creative, non-nonsense services through our trusted network of affiliate agencies across the Asia Pacific and internationally.

Learn more by contacting us today!

Public Relations
Executive Profiling
Thought Leadership Consultancy
Crisis Communications & Issues Management
Stakeholder and Government Relations
Corporate Social Responsibility
Events Marketing

Strategic Consultancy

The changing media and digital landscape is perplexing and confusing. Sometimes all you need is a fresh pair of eyes or some counsel to chart future plans or fine-tune messages.

We help our clients conduct audits and hold workshops – so that they are well placed to meet the challenges of an evolving, connected global economy.

Messaging Framework Development
Digital and Website Audit
Media Training
Strategic Planning

Digital Marketing

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Inﬂuencer Marketing

What is influencer marketing?

Over the past decade, influencer marketing has emerged as one of the most prominent ways of driving visibility and product interest. Influencers – also known as key opinion leaders (KOLs) – typically have a large number of followers on their social media platforms (eg, Instagram, TikTok), and brands can leverage both paid and earned campaigns to reach their target consumers.

It is incredible how much content is generated and consumed across social media platforms today and, across the globe, influencers reign supreme when it comes to shaping opinions through engaging and carefully curated content.

Why is influencer marketing important for your business?

Influencers typically focus on one or several specific areas of interest, such as beauty, food, travel, fitness and parenting, among others. Hence, brands have the opportunity to find influencers who are the best fit for their product or service, and reach a highly targeted audience pool.

Collaborating with the right influencers that speak to your market can help achieve the results your business needs — from driving more awareness and create buzz around your brand, service, or product, to generating leads that can become loyal consumers.

How can Blue Totem Communications help you with influencer marketing?

Because of the ever-growing number of influencers, brands engage specific influencers according to their target audience, budget and campaign objectives (eg, driving sales or raising awareness), and even the values and topics they are most passionate about. Finding influencers who are the right fit is important, but can be overwhelming. With expertise spanning a broad spectrum of consumer segments, Blue Totem Communications develops and executes effective end-to-end campaigns for maximum reach and engagement.

Do you have a product, service or cause you’d like to amplify to a targeted audience? Reach out to find out more!

We specialise in:

Social Media Strategy
Influencer Discovery and Matchmaking
Influencer Campaign Development, Management & Execution
Earned & Paid Influencer Campaigns
Social listening, Analytics and Reporting

Media Campaign Management

Consumers today engage with brands through a variety of platforms. Meaningful, customised approaches are key to putting you at the centre of consumer’s attention.

Bringing together digital marketing, influencer engagement and traditional public relations, we help you reach out, tell your story and connect with consumers.

Media Relations
Product Launches
Influencer Management
Community Management

Public Relations

If you're searching for a public relations agency, Blue Totem is here to help. We work with you to develop a media strategy that brings together traditional public relations and digital marketing tools.

We're an integrated public relations agency that leverages marketing, with public relations, through social media and Web design. At Blue Totem, we believe in fostering positive relationships and achieve the best results through trusted partnerships built on mutual respect and commitment.

Blue Totem prides itself on providing honest, creative, and no-nonsense advice through our trusted network of affiliates. As your public relations agency, we'll work with you to define your key messages before you sit down with the press. We help you determine how to best communicate to the media.

And we develop consistent messaging throughout your online and print publications. Writing is the area where our public relations professionals spend most of the time. We help you communicate on various platforms, including social media, video, and broadcasting. As your public relations agency, we work with you to elevate your image through the media.

First, we get to know you through research to learn about your goals, products, company culture, and current reputation. We also determine what you're currently doing that works. And which areas we can develop to improve your personal and corporate image.

When you work with Blue Totem, we'll collaborate to set short-term and long-term goals. We'll develop a content strategy, including press releases, a company fact sheet, executive bios, and consistent messaging throughout your channels.

Are you searching for a reliable public relations agency? Blue Totem is here to help with both traditional public relations strategy and digital marketing tools. Get in touch today to get started.

PR Campaigns

Most businesses can benefit from PR campaigns. These days, influencer relations also play a big part in developing a corporate image. Blue Totem helps organisations craft a compelling narrative aligned with their core values that resonate with their stakeholders.

We leverage multi channel approaches, enabling you to reach internal and external audiences. From scheduling interviews and press release placing to hosting events, our PR campaigns help move the needle.

Our social media consultancy, community management, and strategy increase your company's reach and improve its image.

We collaborate with you to develop strategic messaging throughout a variety of platforms. These meaningful, customised approaches are at the centre of our PR campaigns. Blue Totem brings together digital marketing, influencer relations, and traditional public relations to tell your story and connect with consumers.

We will help you with product launches, influencer relations management, and community management. We'll leverage the power of influencers to promote your products and services with efficient and scalable PR campaigns. Are you ready to develop a social media influencer relations strategy? Our matchmaking influencer campaign development, management, and execution incorporate social listening, analytics, and reporting.

Get in touch with Blue Totem to start successful PR campaigns today.