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Reviving Stalled B2B Lead Generation Campaigns
Running a B2B lead generation campaign feels exciting at first. The strategy’s mapped out, the tools are in place, the content goes live....
Red Flags When Working With Social Media Influencers
Influencer marketing in Singapore has become one of the go-to methods for brands looking to grow their presence and build trust with...
Making Your PR Campaigns Stand Out In A Saturated Market
With countless press releases, media campaigns, social posts, and brand announcements being published every day, standing out has become...
Why Your PR Campaigns Are Failing And How To Fix Them
Every PR campaign has its unique set of challenges. Sometimes, no matter how much time and effort you pour into it, things just don't...
‘Same same, but different’: Janis Perumal, Director & Head of Malaysia on the PR landscape in Singapore and Malaysia
Singapore and Malaysia’s histories are intertwined, having been one country around 60 years ago. Yet their paths have since diverged in...
PR vs. Marketing: Key Differences & How They’ve Evolved
Public relations (PR) and marketing have always been integral to building a strong, recognisable brand, but their roles have evolved...
5 Tips from a Boutique PR Agency in Collaborating with Influencers
Introduction In today's digital landscape, influencer marketing has emerged as a powerful tool for businesses to reach their target...
Selecting the Best Public Relations (PR) Agency for you
Introduction In the bustling metropolis of Singapore, where businesses compete fiercely for attention, public relations (PR) plays a...
7 Questions: Eileen Kang on Being a PR Practitioner and an Influencer
In '7 Questions', Eileen Kang, Account Executive shares what it's like to be an influencer and a PR practitioner at the same time.
5 Things to Consider Before Holding a Media Event
Holding a media event may come to mind for brands and organisations who want to rally awareness, launch a product, announce an important...
Mastering PR Campaigns in the Digital Era: Strategies for Success
There are different ways to capture attention for your brand and get people talking. In today’s digitally-first world, digital public...
How Public Relations Can Be Crucial in Navigating Singapore’s Competitive Business Landscape
Photo by Jisun Han on Unsplash In Singapore's thriving and fiercely competitive business ecosystem, standing out amidst the crowd is a...
#YahooEarthDay: Making sustainability (and digital decluttering) everyone’s business
In observance of this year’s World Earth Day theme, Blue Totem Communications helped Yahoo raise awareness about digital decluttering
Creating Engaging B2C Content for PR: Strategies for Success
Amid shrinking attention spans and a fast-paced digital landscape, crafting engaging content is important to any successful B2C public...
Unlocking Success: How PR Empowers Start-ups to Thrive
The start-up scene is vibrant in Southeast Asia, particularly in countries such as Singapore and Malaysia. This is thanks to factors such...
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