We believe in the positive power of relationships, and that the best results come through trusted partnerships built on mutual respect and commitment. Based in Singapore and Malaysia, we pride ourselves on providing honest, creative and no-nonsense advice and services through our trusted network of affiliate agencies across Asia Pacific and the world.
B2B Marketing is crucial for businesses that are looking to connect with other enterprises and promote their products and services. As the landscape is geared towards business-to-business transactions, successful B2B marketing relies on forging strong relationships, providing value-driven solutions, and catering to the unique needs of businesses as opposed to individual consumers.
Media Relations — Earned and Paid Media
Media relations is an important aspect of public relations in helping increase a brand’s visibility and credibility to a broader target audience. This involves creating and maintaining great relationships with the media and providing them with valuable messages to get in front of the news cycle — whether in broadcast, print, or digital formats.
Brand and Reputation Management
Brand and reputation management is essential to any brand’s growth strategy. In the context of public relations, it refers to comprehensive efforts and campaigns to create, maintain, and strengthen a brand’s positive perception among audiences and stakeholders.
A PR campaign is a mix of activities targeted at creating or increasing positive brand awareness, and is an essential part of a brand’s marketing arsenal. Using an appropriate combination of tactics – such as media and influencer relations, thought leadership, event organisation, and internal or crisis communications – brands use PR campaigns to showcase their unique voice and perspective to customers, partners, employees and other stakeholders.
Over the past decade, influencer marketing has emerged as one of the most prominent ways of driving visibility and product interest. Influencers – also known as key opinion leaders (KOLs) – typically have a large number of followers on their social media platforms (eg, Instagram, TikTok), and brands can leverage both paid and earned campaigns to reach their target consumers
Content Marketing and Copywriting
Content marketing and copywriting both rely on the same thing: the right combination of words that help spur consumers to action and bring results for your brand. While copywriting is designed to attract and persude audiences through the use of language, content marketing focuses on the development of valuable content that drives engagement.
To play, press and hold the enter key. To stop, release the enter key.
The Company We Keep
Blue Totem Communications’ team of specialists proudly combines experience and know-how to help you plan ahead and create rich and lasting relationships with your consumers.
Get in touch with us at
10 Anson Road, #30-03
VO-335, Common Ground Damansara Heights,
Penthouse 16-1, Level 16, Wisma UOA Damansara II, No.6 Jalan Changkat Semantan, Damansara Heights,
Kuala Lumpur 50490