Perspectives from the Blue Totem team on public relations, media and communications across Singapore and Malaysia. Explore our latest insights, case studies and conversations with the practitioners shaping the industry.
Singapore and Malaysia’s histories are intertwined, having been one country around 60 years ago. Yet their paths have since diverged in the past decades, lending differences in the individual identities of each side of the causeway. Janis Perumal, Blue Totem Communications’ Director & Head of Malaysia, understands how crucial it is to get those nuances right – knowing where to harness these similarities and where differences begin. Having lived in both Singapore and Malaysia,