Communication from leadership can shape how people feel at work, how they respond to challenges, and how confident they are about the direction of the organisation. But what happens when that communication changes unexpectedly? Whether it's due to a sudden leadership shift, internal conflict, or an unplanned announcement, unexpected changes can throw teams off course. If it’s not handled thoughtfully, the impact can disrupt momentum and lower morale, even in strong organisati

It can be disheartening to spend time and energy creating content, only to see little to no response. You thought the message was strong. You believed the visuals were clear. But somehow, nobody seems to be reading, sharing, or engaging. When content doesn't connect with who it was meant for, the silence can be confusing and frustrating. It’s not always because the content is bad. Often, it’s just not reaching the right people in the right way. If this sounds familiar, you're

Press releases are a core part of any PR plan. When done right, they help companies share big wins, respond to key events, or create buzz around upcoming projects. But timing is everything. A good press release that lands late often loses its punch. It can be the difference between setting the story or chasing it. Whether you’re shedding light on a product launch or responding to a public query, delays can throw everything off track. Many teams struggle with this. A press rel

When your brand says one thing on your website, something else in your sales pitch, and then something totally different on social media, it sends mixed signals. These inconsistencies could confuse your audience, strain relationships, or even lead to lost sales. Whether it's a tone that keeps changing or value points that shift from one channel to the next, scattered messaging can chip away at credibility before a potential client even gets in touch. B2B marketing relies stro

A social media crisis can unfold quickly and leave long-lasting damage on a brand. Whether triggered by a poorly worded post, a customer complaint gone viral, or mishandled responses, the real threat lies in the amplified reactions that spread across platforms. In the space of a few hours, audience trust can crack, loyalty can shake, and your brand’s reputation might take a hit that’s hard to repair. But while it can feel overwhelming, a crisis doesn’t have to define your lon

Media outreach is all about building real connections. Whether it's journalists, editors or content creators, reaching the right people with the right message matters. But when your media outreach efforts aren’t hitting the mark, it shows up in ways that are hard to ignore – low engagement, minimal coverage or missed messaging altogether. These outcomes can slowly chip away at your broader communications goals and leave you feeling like you’re spinning your wheels. Strong met

Working with influencers can be a great way to connect with the right audiences and build stronger brand awareness. When done well, these...

No business is perfect, but what really matters is how you respond when something goes wrong. Unhappy customers make themselves heard,...

Public relations campaigns are meant to be fast-moving and responsive. Whether handling media enquiries, coordinating with spokespeople...

Choosing the right PR agency is a big decision that can shape the way your business is perceived. Public relations is not just about...

You’ve probably seen a friend post about a product you’ve never heard of and instantly felt curious enough to look it up. That friend...

It can feel frustrating when journalists stop replying to your press pitches. You craft a strong story, press send, and then silence. If...

Online reviews used to be an easy way to see how a brand was doing in the eyes of its customers. They help people decide whether or not...

Public relations campaigns play a key role in shaping how a brand is seen and felt by its audience. For any campaign to truly succeed,...

Influencer marketing can be a great way to cut through the noise and connect with your audience in a genuine way. Whether it's a...

Running a B2B lead generation campaign feels exciting at first. The strategy’s mapped out, the tools are in place, the content goes live....

Influencer marketing in Singapore has become one of the go-to methods for brands looking to grow their presence and build trust with...

With countless press releases, media campaigns, social posts, and brand announcements being published every day, standing out has become...

Every PR campaign has its unique set of challenges. Sometimes, no matter how much time and effort you pour into it, things just don't...

There are different ways to capture attention for your brand and get people talking. In today’s digitally-first world, digital public...