PR Insights & Updates

Perspectives from the Blue Totem team on public relations, media and communications across Singapore and Malaysia. Explore our latest insights, case studies and conversations with the practitioners shaping the industry.

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#YahooEarthDay: Making sustainability (and digital decluttering) everyone’s business

In observance of this year’s World Earth Day theme, Blue Totem Communications helped Yahoo raise awareness about digital decluttering

CASE STUDIES

#YouDeserveBetter: L'Oréal shines the spotlight on domestic violence on International Women’s Day

To celebrate 2021 International Women's Day, PR firm Blue Totem Communications helped beauty and skincare giant L'Oréal reaffirm its commitment to celebrate and empower all women with its #YouDeserveBetter anti-domestic violence campaign in Singapore Family violence has become a more pressing issue since the COVID-19 pandemic started. Many domestic violence survivors may have become more socially isolated from friends, family, and neighbours and suffer in silence. Domestic vi

CASE STUDIES

Yahoo Mail Forever Memories: Harnessing the power of nostalgia

Photo Credits: @sugar73, @vinvola and @theperfectfather They were Yahoo Mail users in their youth. Today, how can Yahoo Mail continue to address their needs? Reimagining Yahoo’s inbox storage capacity as a digital “treasure trove”, Blue Totem Communications helped Yahoo Mail reach out to users and leveraged nostalgia by tapping into a new milestone: parenthood. For many digital natives in Southeast Asia who grew up in the early 2000s, Yahoo played a significant role in helpin

CASE STUDIES