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Media Relations - Earned & Paid Media

Media relations is an important aspect of public relations in helping increase a brand’s visibility and credibility to a broader target audience. This involves creating and maintaining great relationships with the media and providing them with valuable messages to get in front of the news cycle — whether in broadcast, print, or digital formats.

Why is media relations important for your business?

Positive media coverage, obtained as a result of a strong media relations strategy, can strengthen your brand’s reputation in your target markets and ultimately contribute to your bottom line.
Yet today’s media industry is vast and dynamic. How can you ensure that your brand stays on the pulse of this evolving landscape so that you can connect effectively with media outlets and journalists and get your story heard? 
A deep understanding of the local and regional media industry is integral to your corporate communications strategy. At the same time, aligning your story and messages with the latest economic and industry trends is vital to ensure relevance and your position as a thought leader.

How can Blue Totem Communications help you with media relations?

Blue Totem Communications has extensive experience in helping clients implement tailored media relations strategies for their business in Asia Pacific, utilising both earned and paid media tactics. 

  • Strategic Consultancy & Planning

  • Executive Profiling

  • Stakeholder & Government Relations

  • Crisis Communications & Issues Management

Get in touch

Do you want to spread your brand’s messages, and secure headlines and interviews with the media? Get in touch with us at to find out more!

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