In today's world, brand purpose has become more important than ever before. According to studies, a strong brand purpose can influence consumer perceptions and influence their purchasing behaviour. Consumers in Singapore are particularly discerning when it comes to purposeful brands. For instance, a study by global software firm SAP on the Asia-Pacific customer experience revealed that 3 in 5 Singaporean consumers now expect brands to be purpose-driven—standing beyond profit and showcasing trustworthiness, empathy, shared values, and care for society.
Therefore, it is essential for businesses to align their brand purpose with their products or services, fostering an emotional connection with their audience. To strengthen your brand purpose, you can leverage the power of public relations. Public relations can help you shape your brand positioning, connect with your local community, provide platforms for important conversations, and connect with community leaders and influencers.
Help strengthen your brand purpose
To begin with, your brand purpose must naturally align with the nature of your brand, its product line, and the target market. Once you have conceptualised your brand purpose, public relations can help you shape your messaging and reinforce perceptions through strategic messages. PR can help you communicate your brand purpose more effectively and connect with your audience.
Connect on issues that matter to your local community
Connecting on issues that matter to your local community is also critical for brands. Regional brands can stand for universal values, yet targeting and winning the hearts of your local market requires a more nuanced and surgical approach. Pay attention to local issues your target audience cares about and take action. This helps you foster direct relationships with communities, going deeper than generic messaging and social media publicity. This can entail plenty of social media listening and community engagement.
Provide platforms for important conversations
Another way to showcase brand purpose is by providing a platform for important topics and conversations aligned with your values. These can range from public service and advocacy issues to health information and social topics. These platforms don’t have to be hard sell—as long as they can foster rich, engaging discussions that reflect your brand purpose.
Connect with community leaders and influencers
Connecting with community leaders and influencers can also help bolster your brand purpose. Influencers can spread the word and communicate with your audience. The right mix of social influencers can also boost perceptions and raise awareness among like-minded people.
In conclusion, a strong public relations strategy can help businesses strengthen their brand purpose and create richer connections with their audience.
With the right messaging, brand purpose can set one brand apart from the rest, elevating your brand’s relationship with your consumers beyond a transactional level, fostering an emotional connection that boosts repeat purchases and loyalty. If you are looking for a team of specialists to help you craft a compelling PR strategy and connect with the right media partners across Singapore, Malaysia, and the SEA region, get in touch with Blue Totem Communications.
Drop us a line at bluetotem.co/contact-us today.