Gen Z in Singapore and Asia: Connecting With the New Generation of Power Consumers
Gen Z makes up 30% of Singapore's population and is predicted to represent a quarter of the Asia-Pacific population by 2025. As Gen Z...
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4 Ways to Establish Yourself as a Thought Leader
Thought leadership is an increasingly important tactic to establish credibility and influence within an industry. These days, it’s...
6 tips on creating consumer-centred messaging in your PR efforts
Today, consumers are more powerful than ever. As digitalisation ramped up in recent years, people demand more from the brands they...
5 Ways to Ensure a Successful Media Event
New product or service along the way? One of the ways to create awareness for your latest campaign and ensure wide reach is through...
How PR can help brands become a force for good in the new normal
Two years after COVID-19 hit the world, we are witnessing the various efforts geared towards recovery – from the successful rollout of...
How PR and Media Events Will Look Like in the New Normal
Since the COVID-19 pandemic struck in 2020, consumers and audiences have all been forced indoors in a bid to prevent the further spread...
How public relations can strengthen “brand immunity” in the new normal
After living with COVID-19 for over a year, Southeast Asian countries continue to deal with resurges in cases and periodical lockdowns,...
Top 10 Tips to Prepare For a Media Interview
You may have gotten a call or an email from a journalist who wants to interview you for a story. A media interview signals that there’s...
Negative Publicity: How Do You Prevent and Deal With It?
Sometimes, it’s unexpected – one social media post or review can draw unwanted attention and affect the conversation surrounding your...
#YouDeserveBetter: L'Oréal shines the spotlight on domestic violence on International Women’s Day
To celebrate 2021 International Women's Day, PR firm Blue Totem Communications helped beauty and skincare giant L'Oréal reaffirm its...
How PR can help build brand trust in an age of misinformation
From fake news being paraded as facts online, to troll accounts and manipulated videos, social media and the internet have helped give...
5 Things Public Relations Can Do For Your Business
You may think that public relations (PR) is not a top priority for your business right now. Yet the business scene in Southeast Asia is...
Hitting close to home: Why brands must localise their PR campaigns
Much emphasis has been placed on globalisation in recent years, thanks to digital strides and the rise of social media. At any given...
Yahoo Mail Forever Memories: Harnessing the power of nostalgia
Photo Credits: @sugar73, @vinvola and @theperfectfather They were Yahoo Mail users in their youth. Today, how can Yahoo Mail continue to...
How micro-influencers can help you maximise your PR strategy
The idea of tapping influencers isn’t new, especially when it comes to creating traction and engagement for your brand. The rise of...
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