
Our Story
We are an independent Public Relations and Communications agency based in Singapore and Malaysia, bringing together strategic communications with authentic storytelling, Since our inception in 2016, we've had a simple and clear vision: to provide honest, no-nonsense advice and the most appropriate communications strategies for companies large and small — through dedicated client servicing and trusted relationships.
Our name is inspired by the totem pole — one of the earliest forms of communication. The colour blue on a totem pole signifies the waters and skies, and also sincerity and happiness – important values shared by our team and clients.
Our PR agency is proud to have nurtured long-standing client relationships, and developed and executed outstanding communication strategies across our network of trusted partners across Singapore, Malaysia and the region.
Our Senior Team
Blue Totem is led by a senior team with decades of combined experience across PR, communications and brand strategy in Singapore, Malaysia and the wider region. We're hands-on with every client - the people you meet in the pitch are the people doing the work.
The Principles Behind Out work
1
Relationship-driven
for real impact
People and relationships are at the core of our agency’s success. We build long-term relationships with clients, bringing together deep knowledge of our clients’ business to deliver work that genuinely moves the needle.
2
Responsiveness, diligence
and quality
We take deep pride in the quality of our work - helping translate deeply technical subjects for clients, or leveraging the latest social trends to create culturally-resonant campaigns
3
Agile, creative and
focused on results
We are nimble in our thinking, adapting quickly to a dynamic market and consumer landscape. Our focus is on outcomes that matter - visibility, credibility, and commercial impact.
Recognitions





















