As cybersecurity firms roll out initiatives, technology and strategies to combat and reduce the occurrence of cyber threats, they need to cut through the noise to stand out to investors and clients. With such far-reaching goals and impact, there are many facets to the communications efforts of cybersecurity firms – ranging from the latest technological advances, corporate partnerships, crisis PR and the targeting of government organisations, global enterprises, local or small-medium enterprises, or general consumers. Having a strategic PR roadmap is key to increasing brand awareness and maintaining a good reputation.