Perspectives from the Blue Totem team on public relations, media and communications across Singapore and Malaysia. Explore our latest insights, case studies and conversations with the practitioners shaping the industry.
Photo Credits: @sugar73, @vinvola and @theperfectfather They were Yahoo Mail users in their youth. Today, how can Yahoo Mail continue to address their needs? Reimagining Yahoo’s inbox storage capacity as a digital “treasure trove”, Blue Totem Communications helped Yahoo Mail reach out to users and leveraged nostalgia by tapping into a new milestone: parenthood. For many digital natives in Southeast Asia who grew up in the early 2000s, Yahoo played a significant role in helpin