PR Insights & Updates

Today, consumers are more powerful than ever. As digitalisation ramped up in recent years, people demand more from the brands they support and only want to patronise brands that share their values. In fact, according to a study by Bain, about 95% of Southeast Asian consumers are willing to pay more for brands that practise ESG (environmental, social, and corporate governance). To stay relevant with their consumers, brands need to rethink their public relations (PR) strategy a