PR Insights & Updates

In observance of this year’s World Earth Day theme, Blue Totem Communications helped Yahoo raise awareness about digital decluttering

Thought leadership is an increasingly important tactic to establish credibility and influence within an industry. These days, it’s practically a must for organisations to appoint a thought leader within their ranks. In the age of influencers and creators, thought leaders stand out as industry experts – authorities with proven calibre and expertise who can provide important insights that shape their respective fields. What is a thought leader? Often long-time industry stalwart

Today, consumers are more powerful than ever. As digitalisation ramped up in recent years, people demand more from the brands they support and only want to patronise brands that share their values. In fact, according to a study by Bain, about 95% of Southeast Asian consumers are willing to pay more for brands that practise ESG (environmental, social, and corporate governance). To stay relevant with their consumers, brands need to rethink their public relations (PR) strategy a