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How public relations can strengthen “brand immunity” in the new normal
After living with COVID-19 for over a year, Southeast Asian countries continue to deal with resurges in cases and periodical lockdowns,...


Top 10 Tips to Prepare For a Media Interview
You may have gotten a call or an email from a journalist who wants to interview you for a story. A media interview signals that there’s...


Negative Publicity: How Do You Prevent and Deal With It?
Sometimes, it’s unexpected – one social media post or review can draw unwanted attention and affect the conversation surrounding your...


How PR can help build brand trust in an age of misinformation
From fake news being paraded as facts online, to troll accounts and manipulated videos, social media and the internet have helped give...


5 Things Public Relations Can Do For Your Business
You may think that public relations (PR) is not a top priority for your business right now. Yet the business scene in Southeast Asia is...


Hitting close to home: Why brands must localise their PR campaigns
Much emphasis has been placed on globalisation in recent years, thanks to digital strides and the rise of social media. At any given...


How micro-influencers can help you maximise your PR strategy
The idea of tapping influencers isn’t new, especially when it comes to creating traction and engagement for your brand. The rise of...
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