top of page
PR Insights & Updates
Perspectives from the Blue Totem team on public relations, media and communications across Singapore and Malaysia. Explore our latest insights, case studies and conversations with the practitioners shaping the industry.
Search
Why Your Brand's Online Reviews Are Suddenly Declining
Online reviews used to be an easy way to see how a brand was doing in the eyes of its customers. They help people decide whether or not...
What To Do When PR Campaigns Miss Their Target Audience
Public relations campaigns play a key role in shaping how a brand is seen and felt by its audience. For any campaign to truly succeed,...
Top Signs Your Influencer Marketing Strategy Needs A Reset
Influencer marketing can be a great way to cut through the noise and connect with your audience in a genuine way. Whether it's a...
Breaking Through Media Relations Roadblocks In Southeast Asia
It's easy to picture media relations as a straightforward path; send out press releases, get media coverage, and everything clicks into...
Reviving Stalled B2B Lead Generation Campaigns
Running a B2B lead generation campaign feels exciting at first. The strategy’s mapped out, the tools are in place, the content goes live. And then silence. No new leads, no traffic spikes, no responses. When that initial buzz dies down and nothing seems to be working, the frustration can quickly build. But instead of throwing the whole plan out, it’s better to take a step back and figure out what’s gone wrong and how to fix it. Campaign stalls are more common than most teams
Red Flags When Working With Social Media Influencers
Influencer marketing in Singapore has become one of the go-to methods for brands looking to grow their presence and build trust with...
Making Your PR Campaigns Stand Out In A Saturated Market
With countless press releases, media campaigns, social posts, and brand announcements being published every day, standing out has become...
Why Your PR Campaigns Are Failing And How To Fix Them
Every PR campaign has its unique set of challenges. Sometimes, no matter how much time and effort you pour into it, things just don't seem to work out. It's not uncommon to feel puzzled when campaigns don’t deliver the results you were hoping for. From unclear messages to misjudging your audience's interests, there are several reasons campaigns might falter. It’s pretty frustrating, right? The good news is, with the right strategies and understanding, these hurdles can be ove
‘Same same, but different’: Janis Perumal, Director & Head of Malaysia on the PR landscape in Singapore and Malaysia
Singapore and Malaysia’s histories are intertwined, having been one country around 60 years ago. Yet their paths have since diverged in the past decades, lending differences in the individual identities of each side of the causeway. Janis Perumal, Blue Totem Communications’ Director & Head of Malaysia, understands how crucial it is to get those nuances right – knowing where to harness these similarities and where differences begin. Having lived in both Singapore and Malaysia,
PR vs. Marketing: Key Differences & How They’ve Evolved
Public relations (PR) and marketing have always been integral to building a strong, recognisable brand, but their roles have evolved considerably over time. In the past, these two functions were seen as distinct, with marketing focused on sales and advertising, and PR focusing on reputation management. However, as the digital age continues to shape how brands communicate, both PR and marketing have merged in some ways to develop new strategies to address the needs of modern b
5 Tips from a Boutique PR Agency in Collaborating with Influencers
Introduction In today's digital landscape, influencer marketing has emerged as a powerful tool for businesses to reach their target audience and drive engagement. By partnering with influential individuals who resonate with your brand, you can significantly boost your brand's visibility, credibility, and sales. However, successful influencer collaborations require careful planning, execution, and measurement. In this comprehensive guide, a boutique PR agency like us will pr
Selecting the Best Public Relations (PR) Agency for you
Introduction In the bustling metropolis of Singapore, where businesses compete fiercely for attention, public relations (PR) plays a pivotal role in shaping brand reputation, driving customer engagement, and ultimately, achieving business success. Selecting a PR agency in Singapore that best suits your needs can help you stand out from the crowd, build trust with your target audience, and position your brand as a leader in your industry. However, navigating the landscape can
7 Questions: Eileen Kang on Being a PR Practitioner and an Influencer
In '7 Questions', Eileen Kang, Account Executive shares what it's like to be an influencer and a PR practitioner at the same time.
5 Things to Consider Before Holding a Media Event
Holding a media event may come to mind for brands and organisations who want to rally awareness, launch a product, announce an important piece of information, or engage their audiences and stakeholders. Media events can be effective at capturing attention and enhancing visibility by garnering media coverage. That said, it is important to note that there is no single way of mounting a media event—nor is it the only tool in a PR agency’s arsenal. It’s not a one-size-fits-all so
Mastering PR Campaigns in the Digital Era: Strategies for Success
There are different ways to capture attention for your brand and get people talking. In today’s digitally-first world, digital public relations (PR) campaigns are crucial in reaching your target audiences, especially in Southeast Asia countries such as Singapore and Malaysia, where people are on their mobile phones and other devices regularly. That said, the fast-paced and saturated digital landscape means that audiences are flooded with various kinds of information and messa
bottom of page