PR Insights & Updates

After living with COVID-19 for over a year, Southeast Asian countries continue to deal with resurges in cases and periodical lockdowns, even as recovery plans are underway. These continual scenarios have led to new behaviours and altered mindsets. As consumers adapt to a new way of life, brands have similarly learned to shift gears and adapt to a disrupted market. But as countries hop on the road to recovery, does this signal a return to normal? Not quite. There is no “going

You may have gotten a call or an email from a journalist who wants to interview you for a story. A media interview signals that there’s something interesting about your brand that caught the attention of the journalist, and it’s a great way to establish your company’s presence and credibility. But before you engage, it’s important to be aware of what to do – as well as what to avoid – during an interview. Without the right preparation, a media interview can do your brand more

Sometimes, it’s unexpected – one social media post or review can draw unwanted attention and affect the conversation surrounding your brand. An unexpected backlash can stir up emotions within your team. While a coordinated and timely response is essential, think again before immediately drafting the first reply that comes to mind. Too quick and you may miss out on the nuances of the issue; too slow and you lose the opportunity to tell your story and manage the narrative. When

To celebrate 2021 International Women's Day, PR firm Blue Totem Communications helped beauty and skincare giant L'Oréal reaffirm its commitment to celebrate and empower all women with its #YouDeserveBetter anti-domestic violence campaign in Singapore Family violence has become a more pressing issue since the COVID-19 pandemic started. Many domestic violence survivors may have become more socially isolated from friends, family, and neighbours and suffer in silence. Domestic vi

From fake news being paraded as facts online, to troll accounts and manipulated videos, social media and the internet have helped give...

You may think that public relations (PR) is not a top priority for your business right now. Yet the business scene in Southeast Asia is booming and competitive--and telling your brand story and building your presence through PR can help set your business apart from the rest. Public relations is crucial for both small and big companies alike in helping build and maintain trust and credibility. An excellent communications strategy will benefit your brand in building its brand i

Much emphasis has been placed on globalisation in recent years, thanks to digital strides and the rise of social media. At any given moment, a brand can reach audiences not just from its home region but from halfway across the world as well, just with a single post. When your brand establishes its presence in several countries, you may feel the need to maintain a singular identity –– employing uniform brand messaging across these regions in order to maintain a consistent bran

Photo Credits: @sugar73, @vinvola and @theperfectfather They were Yahoo Mail users in their youth. Today, how can Yahoo Mail continue to address their needs? Reimagining Yahoo’s inbox storage capacity as a digital “treasure trove”, Blue Totem Communications helped Yahoo Mail reach out to users and leveraged nostalgia by tapping into a new milestone: parenthood. For many digital natives in Southeast Asia who grew up in the early 2000s, Yahoo played a significant role in helpin

The idea of tapping influencers isn’t new, especially when it comes to creating traction and engagement for your brand. The rise of social media over the past decade has solidified the presence of influencers or individuals who become online stars because of their massive following. Asking an influencer with millions of followers to post a photo of a product was once a brand’s go-to scheme in generating interest––but one alternative that can be much more effective for your PR