PR Insights & Updates

Photo by Jisun Han on Unsplash In Singapore's thriving and fiercely competitive business ecosystem, standing out amidst the crowd is a necessity. Regardless if you’re a B2B or B2C business, your success depends not only on the quality of your products or services but also on how well you communicate your brand message to your target audience. So how does PR help a brand drive its business goals? Whether you’re trying to launch a new product, announce an initiative, or solidi

In observance of this year’s World Earth Day theme, Blue Totem Communications helped Yahoo raise awareness about digital decluttering

Amid shrinking attention spans and a fast-paced digital landscape, crafting engaging content is important to any successful B2C public relations (PR) strategy. In this day and age, where people have adopted a screen for every routine and rely on several digital platforms, it becomes essential to create content that stands out amidst the noise and takes audiences across the consumer journey. While any brand can come out with a set of visuals and text, truly engaging and valuab

The start-up scene is vibrant in Southeast Asia, particularly in countries such as Singapore and Malaysia. This is thanks to factors such as their respective strategic locations, a continuously growing middle class, advanced infrastructure, and ease of doing business, among others. For start-up founders and entrepreneurs in Singapore and Malaysia, the journey to success is filled with challenges and fierce competition. To establish a solid foothold, gain a competitive edge, a

In the ever-evolving landscape of public relations, staying ahead of the game is crucial for achieving success. As we dive into 2023,...

In today's digital age, social media has become an essential tool for businesses looking to maintain or improve their reputation. With millions of users on platforms like Facebook, Twitter, TikTok, and Instagram, social media provides businesses with an unprecedented opportunity to connect with their audience and communicate their message effectively. Here are five ways you can leverage social media in your PR strategies — and how a PR agency can help you with that. 1. Build

In an age where anything can be said by anyone and spread like wildfire, reputation management is more important than ever before, especially in the age of digital and social media. While it can take years for a business or organisation to build its reputation, it can only take one negative review or story to bring it down. This is where public relations (PR) comes in. If you are a business in Southeast Asia, having a PR agency in Singapore or Malaysia that understands effect

In today's world, brand purpose has become more important than ever before. According to studies, a strong brand purpose can influence consumer perceptions and influence their purchasing behaviour. Consumers in Singapore are particularly discerning when it comes to purposeful brands. For instance, a study by global software firm SAP on the Asia-Pacific customer experience revealed that 3 in 5 Singaporean consumers now expect brands to be purpose-driven—standing beyond profit

If you're launching a new product or service, having strong media relations can be the key to spreading the word about your campaign....

Gen Z makes up 30% of Singapore's population and is predicted to represent a quarter of the Asia-Pacific population by 2025. As Gen Z...

Thought leadership is an increasingly important tactic to establish credibility and influence within an industry. These days, it’s practically a must for organisations to appoint a thought leader within their ranks. In the age of influencers and creators, thought leaders stand out as industry experts – authorities with proven calibre and expertise who can provide important insights that shape their respective fields. What is a thought leader? Often long-time industry stalwart

Today, consumers are more powerful than ever. As digitalisation ramped up in recent years, people demand more from the brands they...

New product or service along the way? One of the ways to create awareness for your latest campaign and ensure wide reach is through...

Two years after COVID-19 hit the world, we are witnessing the various efforts geared towards recovery – from the successful rollout of vaccination programmes to the gradual return to schools and workplaces. But while we have come further today, there is one thing to bear in mind: this is hardly a return to “business as usual” as it is easing into the new normal. This is especially true for brands with a regional presence: elsewhere in Southeast Asia, countries are dealing wit

Since the COVID-19 pandemic struck in 2020, consumers and audiences have all been forced indoors in a bid to prevent the further spread of infection. This has led to a surge in online activity and engagement, with brands and publishers following suit – with a wave of social media efforts, virtual events, and Zoom webinars filling in the gap for in-person events. A year later, however, quarantine fatigue has set in – alongside a continual resurge in cases, complicating recover