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Negative Publicity: How Do You Prevent and Deal With It?
Sometimes, it’s unexpected – one social media post or review can draw unwanted attention and affect the conversation surrounding your...


#YouDeserveBetter: L'Oréal shines the spotlight on domestic violence on International Women’s Day
To celebrate 2021 International Women's Day, PR firm Blue Totem Communications helped beauty and skincare giant L'Oréal reaffirm its...


How PR can help build brand trust in an age of misinformation
From fake news being paraded as facts online, to troll accounts and manipulated videos, social media and the internet have helped give...


5 Things Public Relations Can Do For Your Business
You may think that public relations (PR) is not a top priority for your business right now. Yet the business scene in Southeast Asia is...


Hitting close to home: Why brands must localise their PR campaigns
Much emphasis has been placed on globalisation in recent years, thanks to digital strides and the rise of social media. At any given...


Yahoo Mail Forever Memories: Harnessing the power of nostalgia
Photo Credits: @sugar73, @vinvola and @theperfectfather They were Yahoo Mail users in their youth. Today, how can Yahoo Mail continue to...


How micro-influencers can help you maximise your PR strategy
The idea of tapping influencers isn’t new, especially when it comes to creating traction and engagement for your brand. The rise of...
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